Product Market Fit & Value Prop
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The Value Proposition Canvas is a tool which can help ensure that a product or service is positioned around what the customer values and needs.
The Value Proposition Canvas is formed around two building blocks – customer profile and a company’s value proposition.
Customer Profile
Gains – the benefits which the customer expects and needs, what would delight customers and the things which may increase likelihood of adopting a value proposition.
Pains – the negative experiences, emotions and risks that the customer experiences in the process of getting the job done.
Customer jobs – the functional, social and emotional tasks customers are trying to perform, problems they are trying to solve and needs they wish to satisfy.
Value Map
Gain creators – how the product or service creates customer gains and how it offers added value to the customer.
Pain relievers – a description of exactly how the product or service alleviates customer pains.
Products and services – the products and services which create gain and relieve pain, and which underpin the creation of value for the customer.
The Product/Market Fit Canvas is a strategic innovation tool. It allows you to define, validate and reach your customers. It also allows you to define and iterate your product to achieve market validation with your product.
