Product Positioning
Product positioning is a form of marketing that presents the benefits of your product to a particular target audience. Through market research and focus groups, marketers can determine which audience to target based on favourable responses to the product.
Current Positioning
We positioned ourself initially to somewhere at SME's and large Orgs with expectation to have medium adoption in market. It's fairly a large market. There is enough space for new players to come and capture some industry share. This could be a sweet spot to start with in the wide canvas of communication.
Future Prospect (Vertical)
Vertically we will be try to go deep into the larger organisations and try to have high adoption with large market share. Here our focus will be more towards solving complex large org problems. Efficient communication and collaboration and increased productivity. We will try to become market leader in this segment.
Long term market (Horizontal)
Horizontally we will be looking into social space where our products will have higher adoption and virility. This is highly crowed market where lot of social and engagement products already exist. This could be a good horizontal market to look into in a the longer term.
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